Social Implications of New Media: Who Cares
Posted by scottloughran on Jul 4, 2010 in Media, Opinions, Technology | 0 comments
New media has had an immeasurable impact on our culture and society. I seriously question if we can truly understand its influence in the present as we use the medias to measure survey results and research previous studies. Can you fully understand the full impact of a piece of technology while it is still in use amongst the masses, or does it have to be extinct?
I think of the 8-Track. When it was introduced in the mid 1960’s and remained in use for two decades, could they really understand the social implications of it and foresee the collectible it would become amongst many Stevie Ray Vaughan fans still driving around their “Smokey and the Bandit” Firebirds? Could you understand how other new medias, namely the Compact Disc being introduced in 1982-83, would impact its future?
Read MoreReally? Is Leaving Facebook The Answer?
Posted by scottloughran on May 26, 2010 in Opinions, Social Media, Technology | 0 comments
Today Mashable revealed results from a survey they took of their readers on the reasons why they would be leaving Facebook. Really? Out of the 5,186 votes, there was less than a one percent difference between the top two responses, “I like Facebook. I’m staying,” and “I don’t trust it with my personal information.”
Really? I mean are people really leaving Facebook because they don’t trust it, or is it more that they don’t understand exactly how to change their settings so their info isn’t so integrated? Is it because they feel Facebook is using their information as currency or because they feel Facebook didn’t do right by them with this new string of web integration?
Read MoreYou’re wrong, Facebook is right.
Posted by scottloughran on May 11, 2010 in Opinions, Social Media, Strategy | 0 comments
The conversation about Facebook taking over the Internet has a lot of people’s digital panties in a bunch. Even though Facebook is no place to be playing if you are concerned about privacy, but up until the announcement of f8 from Facebook no one felt threatened. The idea that a website can intertwine all the personal efforts you’ve made on the popular social network does feel a little scary, but is that just it, it’s only an idea? Are we more scared of the possibilities than how the technology is actually being implemented?
Jeremiah Owyang, Customer Strategist and Partner at the Alitmeter Group, recently blogged about how Levi’s integrated Facebook’s f8 into their site. In his words, here are the main takeaways:
Read MoreIntegrating mobile entertainment in to our nomadic lives
Posted by scottloughran on May 5, 2010 in Media, Technology | 0 comments
I have two kids and we like to go on adventures. Sometimes to get to these adventures though we have to drive a long time, which to a 3 and 6 year old is not always the most fun. Car entertainment has allowed us to get by though, throwing in movie after movie until we get to our destination occupies their attention spans longer then sticker books and or a titillating game of Slug Bug. With a lot planned this summer we have been exploring certain upgrades to make our cars entertainment system more technology friendly and safer (reaching in to the back to insert a DVD or hit the play button is not safe at 60 MPH.)
I am surprised by how many gadgets and gizmos are out there in the market place, but peripheral companies that make accessories and devices to integrate something in to your car, like a smartphone, is the future. Unfortunately Moore’s Law is taking its sweet time in this market, causing enthusiast and visionaries to do it themselves.
Read MoreThe Timeline vs. The Unexpected
Posted by scottloughran on Apr 28, 2010 in Opinions, Strategy | 0 comments
“How long will that take me?” I don’t know how many times I’ve asked myself this question amongst all the stupid and fun ideas I have pop in to my head, but I know it’s at least three times a day. If I honest with myself, I’m horrible at timelines but always make my deadline – something tells me I’m not the only one like this. Time management is truly a skill that I’m working hard to further develop daily, but it becomes really, really, really hard when the unexpected arrives. I have found that when I’m working online, the unexpected arrives more often then when I’m unplugged
Read MoreProducing Relevant Content
Posted by scottloughran on Apr 21, 2010 in Opinions, Technology | 0 comments
I’m not a SEO guy, a search guy, or a Google guy. When building a strategy for the content you are putting on the web, “relevancy” is a large part of the conversation that many say can’t be ignored. The mindset that relevancy drives your search engine page rankings may be true to a certain degree, but how you make it relevant is the larger challenge.
In Designing Interactions, Bill Moggridge interviews Larry Page and Sergey Brin, the original engineers and founders of Google. Discussing how the search platform has had to shift to users needs and wants,



