Ace Hardware

     This ownership group of Ace Hardware stores asked me to developed a strategy for a website. They weren’t really sure of why they needed a website, but as I better understood their communication challenges by interviewing them & selections of their customer base, it was clear that three things were needed: Communication, Education, & Contact Information.

     By integrating certain new media with a simple design, we were able find a solution that allowed management and customers to complete the tasks they wanted without having to dig through a big corporate site.